A bold and authentic brand, born from two decades of experience in the beauty market and a journey to our Italian roots.
A bold and authentic brand, born from two decades of experience in the beauty market and a journey to our Italian roots.
The beginning of a vision
On the banks of the Piave River, in Venice, during a trip back to our Italian roots, the inspiration that led us to a dream was born: to introduce the market to the boldest in hair cosmetics. The name PIAVE reflects the strength and beauty that transcend generations.
More than 20 years of beauty, before the first package.
Our trajectory
Carolina & Rosana · Founders, PIAVE Cosmetics
Some brands are created in boardrooms. PIAVE was built behind a salon chair.
2004
São Paulo
Where it all began, client by client
Rosana opens a beauty center that becomes a true community. Over 5,000 clients. A reputation built on a single principle: results that truly deliver.
Carolina grew up in this environment, not as a visitor, but as an apprentice.
"Growing up in a salon gives you a perspective no book can teach. You feel what professionals really need. You see exactly where a product falls short. And that never leaves you."
Carolina, Founder.
2016
Miami
Two markets, one philosophy
Brazil has always had a bridge to Miami. In 2016, they crossed it. A cosmetics store geared towards the Brazilian community. Over 20,000 customers. Two markets. A single philosophy. And a front-row seat to see everything the professional market in the United States was lacking.
2023
Fossalta di Piave
Inspiration
In 2023, they went in search of an answer. A trip to Fossalta di Piave, a small village in northern Italy where their family roots are deeply connected, led to the discovery that would change everything.
Pistachio extract. Rich in proteins, antioxidants, and vitamins. Powerful enough to show efficacy from the very first application.
No professional hair care brand had made it their star ingredient. They did.
2024
PIAVE Cosmetics is born
Twenty years of expertise, one extraordinary ingredient
PIAVE Cosmetics. Launched in 2024. Twenty years of expertise. One extraordinary ingredient. Formulas that deliver real results from the first application. Created by women who never stopped listening to those behind the chair.
Manifesto
"We exist to be a positive and transformative force, promoting innovation, diversity, and the authenticity of each individual. We are a movement of respect, boldness, and empowerment, bringing the message that true beauty is found in the audacity of being yourself."
What we never negotiate
Exclusivity
The pistachio
Loaded with antioxidants, strength, and hydration, pistachio extract is a signature ingredient in all our formulas, with a unique fragrance.
Commitment
Conscious beauty
Vegan, cruelty-free, paraben-free, and petrolatum-free formulas. Care for your hair and the planet.
Passion
Hair as a match
We are passionate about hair. For PIAVE, beauty goes hand in hand with hair health and self-esteem.
Our essence
Dare be you
Purpose, inspiration, vision, mission and values. What drives us, in five sentences.
Purpose
Being you
Inspiring in each person the beauty of being themselves.
Inspiration
Care and vitality
Inspiring in each person the beauty of being themselves.
Vision
First choice
To be the first choice for those who want to express their individuality and effectively care for their hair health.
Mission
Innovate with care
Working objectively and innovatively, with authority and commitment. Products with cutting-edge technology that promote confidence, vitality, and boldness.
Values
Our base
Trust, commitment, care, transparency, innovation, and boldness fuel everything we do.
PIAVE around the world
Who's already using it
Real stories of those who transformed hair care into a self-care ritual.
"In 8 weeks, my hair loss reduced in a way I never imagined. My hair became stronger and so shiny that everyone comments on it."
"The scent is addictive and the results are real. Ever since I started using the Fortifying line, I've become a new person; it's become part of my self-care routine."
"As a hairdresser, I recommend Piave to my most demanding clients. Luxury salon performance, with the sophistication the brand delivers."
