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Fortifying

Strengthening, bodying of the hair and reduction of breakage

It works on the deep structure of the hair, from root to tip, to reverse hair loss, revitalize the scalp, and stimulate healthy hair growth.

What Fortifying delivers

Denser, stronger, and with less hair loss

It works on the roots and scalp, strengthening the hair from its origin.

Reduces hair loss by up to 99%. Proven efficacy in up to 8 weeks.

Assets and benefits

Pistachio extract

A powerful antioxidant, pistachio extract protects the integrity of the hair, acting as a shield against sun damage.
Kopexil

It helps strengthen hair anchorage, promoting strong and healthy growth and thickening the hair.
Baicapil

Stimulates hair growth by increasing the metabolic activity of cells.
Caffeine

Capable of boosting hair growth and extending its life cycle.
Biotin

Also known as vitamin B7. It is related to the production of keratin, a protein that makes up hair.
Niacinamide

It's vitamin B3. It improves hair follicle health and scalp circulation.
Panthenol

Also known as pro-vitamin B5, it acts as a nutrient for the hair bulb.
Jaborandi extract

Softens, revitalizes, and prevents hair loss. Promotes circulation and tones.
Lemon essential oil

With astringent properties, it helps combat excessive oiliness of the scalp.

The products

Available in our official store.

Ritual Fortifying

1
Shampoo
Wash your hair, massaging the scalp to stimulate circulation. Rinse.
2
Conditioning Mask
Apply from length to ends, massage and rinse. Can be used as a conditioner or mask; leave on for 5 minutes for more potent results.
3
Anti-Hair Loss Tonic
With clean, dry hair, divide into sections and apply the product to the scalp, starting from the middle of the head, front to back. Repeat the procedure on the sides. Massage the scalp to stimulate circulation, allowing it to absorb well. Do not rinse. Recommended for daily use.
4
Constancy
Use the tonic daily. Consistency is what makes the anti-hair loss treatment work.

Shop the complete line at the official PIAVE store or find a partner salon near you.