PIAVE Professionals

Fortifying

Anti-hair loss and strengthening from the root, with proven effectiveness in up to 8 weeks.

Usage instructions

Fragile, thinning, or hair loss.

Products

Anti-Hair Loss Shampoo, Mask, and Tonic

High-performance benefits

  • Reverses hair loss
  • Stimulates faster growth
  • Strengthens hair strands
  • Increases density
  • Denser, stronger, and more voluminous hair
  • Vegan
  • Paraben-free
  • Petrolatum-free
  • Color-treated hair insurance
  • Not tested on animals
  • Pistachio extract
  • Made in Brazil

Assets and benefits

The technology behind the line

  • Pistachio extract

    A powerful antioxidant, pistachio extract protects the integrity of the hair strands, acting as a protective shield against sun damage.

  • Kopexil

    It helps strengthen hair anchoring, promoting strong and healthy growth and thickening the hair strand.

  • Baicapil

    Stimulates hair growth by increasing the metabolic activity of cells.

  • Caffeine

    Capable of boosting hair growth and extending its life cycle.

  • Biotin

    Also known as vitamin B7. It is related to the production of keratin, a protein that makes up hair.

  • Niacinamide

    It's vitamin B3. It improves hair follicle health and circulation in the scalp.

  • Panthenol

    Also known as pro-vitamin B5, it functions as a nutrient for the hair bulb.

  • Jaborandi extract

    Softens, revitalizes, and prevents hair loss. Promotes circulation and tones.

  • Lemon essential oil

    With astringent properties, it helps combat excessive oiliness of the scalp.

Salon protocol

Strengthening, density, and anti-hair loss

The two official protocols for the Fortifying line, with step-by-step product instructions.

Application video

Strengthening and treatment for fine, thinning hair

Instituto PIAVE

PROTOCOL 01

Strengthening and treatment for fine, thinning hair

3 steps

For fine, thinning hair. The tonic is mixed into the mask, 2 pumps, to build density without weighing the hair down.

Strengthening and treatment for fine, thinning hair

Step by step

3 steps · follow the order

  1. Fortifying Shampoo

    Wash 2x. Rinse and towel-dry.

  2. 10 min

    Mask + Tonic

    Mix 2 pumps of the tonic into the mask. Massage in and leave on. Rinse.

  3. All in One Leave-in

    Towel-dry and spray on damp hair.

Real results

Real results

Before and after for those who use Fortifying PRO daily.

  • My hair loss started to appear after I took Mounjaro.

    Marias Concept Salon · Rio de Janeiro, RJ

  • Hair treated in one application.

    Beauty House · São Paulo, SP

  • Fuller hair.

    Ame Concept · São Paulo, SP

  • Wonderful fortifying treatment.

    São Paulo, SP

  • My client came back asking for the complete protocol.

    São Paulo, SP

The line

Fortifying Line Products

Professional formats available for PIAVE partner salons.

  • Professional
    Fortifying ShampooStrengthening cleansing
  • Professional
    MaskHair thickening
  • Professional
    Anti-Hair Loss TonicActive with Aminexil

Shop the complete line at the official PIAVE store or find a partner salon near you.

Other lines